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McDonald’s exemplifies this by providing vegetarian dishes in India and shrimp burgers in Japan, guaranteeing their brand remains suitable in diverse cultural contexts.Providing principle: focuses on the advertising/advertising with the business's current products and solutions, rather then producing new solutions to fulfill unmet desires or need

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Companies that adopt this standpoint normally exercise triple base line reporting and publish monetary, social and environmental effects studies. Sustainable marketing or green marketing can be an extension of societal marketing.[48]Selling strategy: concentrates on the marketing/promotion with the company's present goods, rather than building new

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